Video production is the process of creating video by shooting images (videography), and generating combinations and discounts of parts of the video in live production and post-production (video editing). Typically the recorded video will be listed on the most current electronic media like SD cards. In the past footage was captured on video tape, hard disk, or solid state storage. Video tape capture is now obsolete and solid state storage is reserved for just that, storage. It is now distributed digitally in formats such as the Moving Picture Experts Group format (.mpeg, .mpg, .mp4), QuickTime (.mov), Audio Video Interleave (.avi), Windows Media Video (.wmv), and DivX (.avi, .divx). It is the equivalent of filmmaking, but with images recorded digitally instead of on film stock.
Practically, video creation is the service and art of producing content and delivering a completed movie product. This may include creation of televIsion programs, television advertisements, corporate movies, event videos, wedding videos and special-interest home videos. A video production can vary in size. Examples include:
- A household making home movies using a prosumer camcorder,
- a Royal camera operator using a professional movie camera at a single-camera setup (aka a "one-piece group"),
- a videographer using a solid person,
- a multiple-camera setup shoot at a tv studio
- a production truck requiring a tv crew for an electronic field production (EFP) with a manufacturing company using set structure on the backlot of a film studio.
Shooting techniques and styles include:
- Using a tripod to get a locked-down, stable shooter;
- hand-held for a bigger frame of movement to attain more jittery camera angles or looser shots to portray natural motion
- integrating various camera angles like the Dutch angle (see Mission Impossible), Whip pan (see the opening of Hot Fuzz) and Whip zoom (watch the Kiddo/Driver fight in Kill Bill Vol. 2);
- on a jib or crane which easily soars to varying heights as seen from the finale of the film Grease;
- using a Steadicam for smooth motion as the camera operator integrates moving cinematic techniques like moving through chambers, as seen in The Shining.
Video production is essentially the entire process of creating a video. Whether it's a short film, a full-length movie, business marketing video, television commercial, music video, or other type of film, the procedure may vary somewhat with the particulars, but the general process is fundamentally the same. The basic process can be separated into three subcategories.
These three subcategories include all facets of video production, from the moment an idea pops into your mind to the moment the film is released to the public. In this article, we will attempt to provide you with the clear definition of video production by describing the whole process of video production.3 Chief Stages of Video Production
This is the planning phase. There'll be no recording in this process, just preparation.
- An idea is formed
- The script is written
- The cast is selected
- The audio and video crew members are selected
Scene locations are chosen, the script is revised and edited if needed, and a summary of the whole recording process is created.
There are many additional factors that must be reviewed as well. Appropriate lighting for each scene is crucial.
Once all of the cast and crew have been hired, and the script has been edited and approved, the actual production process can begin. Crew and cast members all travel to each location, and each scene is taken until it's satisfactory. Then everyone will proceed to another scene. This process repeats until every scene in the film has been shot. After each scene has been properly taken, it is time to proceed to the next stage of post-production.
Post-production covers all actions that are performed after the actual shooting of the film has been completed. Including merging each scene, syncing audio and video, editing sound and video, and adding special effects.Professional Video Production
There are several businesses that offer video production as a service. This allows companies and individuals that do not have any filmmaking experience to create marketing videos or other business-related videos to enhance their company image, and showcase more info their services and products.
For video production to be prosperous, there needs to be much more behind it than only a guy with a camera. The video must be targeted and distributed correctly, or the movie is only going to reach a few of potential customers. A video describing a general overview of your products and/or services is great if you've got a stand-out market, but if you have competition, your movie must show the potential client why they should choose your business over your competitor's business. For this reason, you may achieve better results by creating several short videos, each targeted at a particular demographic. The movies can then be distributed through the right platforms to reach the maximum number of people who may be interested in your business's services.
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